Nitori Opens Its First Showroom in Vietnam

Nitori, Japan’s leading retail brand for furniture and home decoration, expands its global footprint with the opening of its first showroom in Vietnam. Known for its mission “to enrich lives worldwide,” Nitori has officially inaugurated its store on the 2nd floor of the SORA gardens SC shopping center in Thu Dau Mot City, Binh Duong Province, on December 28, 2023.

This expansive showroom, spreading nearly 1600 square meters, is designed to redefine the shopping experience, offering a variety of products suitable for every household. Nitori brings comfort and convenience, reflecting the unique lifestyle of each individual.

Mr. Soichi Oda, Senior Executive Officer and Head of Southeast Asia at Nitori Group, said: “With over 56 years of enriching global lives, we are thrilled to open a store in Vietnam – a country with which we have deep ties through two owned factories. The Nitori SORA Gardens SC showroom is not just a store but a part of our expansion strategy.”

Nitori’s diverse product range includes furniture, home decorations, storage solutions, bedding, kitchen and office essentials, all blending functionality, style, and quality. Nitori is the ideal destination for those who wish to create a personalized living space.

With plans to open 70 stores in Vietnam over the next 10 years and 3,000 stores worldwide by 2032, Nitori is shaping the future of the furniture retail industry.

Vietlabo is proud to be a consulting partner and supporter in Nitori’s product importation process, contributing to this success.